Visa Geeza Speaks… On Content Marketing in Hong Kong… What Are Buyer Personas?
Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /
I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’.
Next up, I discuss the notion of buyer personas and how we identified / understood ours to craft our distinct content propositions for both the individual and corporate immigration services markets in Hong Kong.
More on Content Marketing in Hong Kong
Setting the Scene
What is Content Marketing?
Making Money Through Content Marketing
What Are Buyer Personas?
How Often Should You Publish?
What Metrics Should You Care About?
What’s the Most Popular Type of Content?
What is Content Amplification?
What’s the Best Type of Content?
What Kind of Mistakes Do People Make When Content Marketing?
What Good Content Marketing Software Do You Recommend?
Content Marketing Formula For Success
More Visa Geeza Speaks…
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The Hong Kong Visa Geeza (a.k.a Stephen Barnes) is a co-founder of the Hong Kong Visa Centre and author of the Hong Kong Visa Handbook. A law graduate of the London School of Economics, Stephen has been practicing Hong Kong immigration since 1993 and is widely acknowledged as the leading authority on business immigration matters here for the last 24 years.
