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Visa Geeza Speaks… On Content Marketing in Hong Kong… What Are Buyer Personas?
December 14th, 2015
Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /
I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’.
Next up, I discuss the notion of buyer personas and how we identified / understood ours to craft our distinct content propositions for both the individual and corporate immigration services markets in Hong Kong.